While digital marketing themes are definitely on the rise across numerous mediums for businesses today, many companies still realize the incredible value of several forms of physical advertising as well. One of these is the use of car decals as a mobile form of ad for your business, which is a smart way to generate lots of visibility ─ but it’s important to realize that you won’t be the only one utilizing this method, and making your decals and other designs stand out on the road is vital.
This is simpler when you work with a quality provider like Signazon, who offers custom car decals of varying shapes and sizes to meet every need you may have, read more here. In a world where you know your car decals will be competing for views with several other visible elements on the road, including other companies and their own forms of advertising, how can you be sure your car decals stand out? Here are some basic recommendations.
Utilize a Slogan or Catchphrase
One quick way to draw attention to your car decals is to incorporate a short, snappy slogan or catchphrase that will resonate with viewers. This could be something as simple as your company name and what you do in a very abbreviated form, or it could be an attention-grabbing sentence that leaves viewers wanting to know more about what you do.
If you’ve never developed a slogan for your business before, this is a great opportunity to do some brainstorming and come up with something that really speaks to what you’re all about. Keep it short, keep it sweet, and make sure it’s easy for viewers to remember so they can look you up later. Best of all, if the slogan really resonates, it can then be used in future forms of advertising as well!
Choose Bright, Pleasing Colors
When most people see car decals on the road, their initial reaction is often to see how visually appealing they are. This means that utilizing colors that pop and grab attention is a must if you want your car decals to stand out.
At the same time, you don’t want to go too crazy with color selection. After all, you still want viewers to be able to read any text included on your car decals, so be sure to choose colors that will provide good contrast and not make it too difficult for people to read what you’ve written.
Another important part of this color conversation: Consistency. You want viewers to be able to quickly and easily identify that your car decals belong to the same company, so utilizing the same colors, fonts, and general design elements on all of your car decals is key.
Use Graphics ─ But Only in the Right Spots
Graphics can be a valuable asset when used judiciously on car decals, but it’s important not to go overboard. After all, you still want viewers to be able to read any text included on your car decals!
When used in moderation, though, graphics can add an extra layer of visual interest and help your car decals stand out. Utilize graphics to draw attention to specific parts of your car decals, or to add a little extra flair to an otherwise straightforward design. Just be sure not to use too many graphics, as this can quickly become overwhelming and make your car decals less effective.
Consider Your Ideal Sizing
There are a few things to think about when it comes to sizing your car decals. First, how big do you want them to be? Second, where on your car do you want to place them?
For maximum visibility, many companies choose to size their car decals fairly large and place them on the back window or bumper. This ensures that viewers will be able to see your car decals from a distance and really take them in. If you choose to go this route, just be sure that your car decals aren’t so big that they obscure your view while driving!
You may also want to consider using multiple smaller car decals placed in different spots on your car. This can give you more flexibility when it comes to design, and also allows you to better target your advertising ─ for example, placing car decals near colleges or universities if you’re targeting a student population.
No matter what size you choose for your car decals, be sure that the text is still legible and easy to read. Again, contrast is key here ─ dark text on a light background or vice versa is usually the most readable.
Go for Some Humor
One form of car decal that’s consistently shown solid results is the utilization of humor. If you can make viewers laugh with your car decals, you’re more likely to get their attention and have them remember your company later on.
This doesn’t mean that your car decals need to be outright jokes, but rather that you can utilize wit and humor in your designs to make them more eye-catching. Be careful not to go too far, though ─ you don’t want your car decals to be so controversial or offensive that they do more harm than good!
Utilize High-Resolution Where Possible
Whether we’re talking about graphics or photos, it’s important to utilize high-resolution images on your car decals. This will ensure that your car decals look sharp and clear, even when viewed from a distance.
Low-resolution images can quickly become pixelated and blurry when blown up to a larger size, so be sure to use the highest quality images possible to avoid any unwanted distortion.
Work With Quality Pros
When you’re ready to take the plunge and create some custom car decals for your business, it’s important to work with qualified professionals who can help you bring your vision to life. Reputable car decals and other advertising companies will work with you to ensure that your car decals are exactly what you want ─ and that they’ll look great on the road.
Don’t try to cut corners by working with an inexperienced company or designing your car decals yourself ─ this is a surefire way to end up with subpar results. Invest in quality from the start, and you’ll be much happier with the finished product.
As you can see, there are a few things to keep in mind if you want your custom car decals to really stand out. By utilizing high-quality images, keeping your design simple and clean, and adding a touch of humor or personality, you can create car decals that are sure to get noticed. Just be sure to work with experienced professionals who can help you along this path.